“The trend is only accelerating: The first three months of 2024 were the worst the pay-TV business has ever seen, according to analysts at MoffettNathanson. They estimated that the industry lost a record 2.37 million subscribers — a drop of 6.9%.”

The YouTube TV drop is likely due to the NFL season ending but clearly the number of streaming subscription services is taking a toll on Pay TV. As the streaming services earn a greater percentage of the sports rights, we should see this abate yet accelerate for traditional TV providers.