Pew recently outlined the dramatic rise of ride-hailing services such as Uber, Lyft, Juno, etc. There were a few stats that stuck out to me:

Only 3% of respondents hadn’t heard of ride-hailing services, this is down from 33% in 2015
36% of respondents have used ride-hailing, this is up from 15% in 2015
Within urban environments, >70% of college grads and high income households have used ride-hailing

The report doesn’t outline frequency of use but still impressive that awareness is nearly saturated across rural and urban locations and all age groups. Take a look at the full report screenshots below.