Ecommerce is growing at a scale we have never seen. That growth is only coming in a few buckets. The graphic below shows how in 3 of the top 5 global ecommerce markets, Alibaba, JD, Amazon and eBay own close to 60% of the ecommerce market share in their respective markets. Alibaba and JD in China with Amazon and eBay in the US and Germany.

This is staggering. Retail has never witnessed this level of concentration and it will likely increase with Alibaba and Amazon growing the fastest. One can only hope others will come along to improve the competitiveness of these markets in the rapidly evolving digital shopping space.