WSJ gave some interesting comments on subscriptions about Walmart+ as they announce the Burger King partnership.

“Walmart+ membership plateaued early last year at around eight million people, including about a million Walmart workers who were offered a free membership as part of their employment, according to a person familiar with the matter.

Membership stagnated at Walmart because some people didn’t pay to continue past their free trial period, but it has since grown steadily in recent quarters, according to people familiar with the matter. Over the past year, Walmart has worked to refocus its benefits and marketing to keep people from dropping out. Walmart+ membership income has grown by 10% or more in the last three quarters, executives have said on recent conference calls with analysts. ”