Google continues to tweak their use of AI summaries:

“Now, according to research consultancy Authoritas which has analysed 6,599 keywords across a broad spectrum of categories, AI Overviews are being offered for 17% of queries in the UK and US.”

Publishers are still grappling with the overall impact but there clearly is an impact:

““It’s impossible to say for sure how this will impact publishers – if you are the first ranking site in the new AIO list on desktop then you’ll probably do quite well. One thing for sure though is your current top organic listings are going to get demoted down the page which is going to have a negative impact unless you have a prominent position in the AIO.””

“Press Gazette conducted research on Google AI Overviews durings its previous US rollout in May and found AI-written summaries were being offered for around 24% of the most important search quieries shared by a group of leading publishers. In cases where an AI overview was offered, the organic results (dominated by publisher articles for these queries) were pushed down by an average of 980 pixels (or one full page scroll).”