Default Search & Assistants on iOS and Android

Here comes OpenAI/ChatGPT. The fight for defaults in both search and assistants is heating up.

We know that ChatGPT is the most sticky and now the offerings are being made available on iOS for the default search engine (currently Google). Although the default search engine change has been available for quite some time, the choices of Yahoo, Bing, DuckDuckGo and Ecosia aren’t the most compelling alternatives. This offering is also a bit more technical and likely won’t lead to widespread updates from users until the selection process is easier or Apple shifts away from Google. Unlikely until OpenAI can outspend Google to the tune of $20 billion plus for the default luxury.

Don’t think that OpenAI is stopping there. Android now provides the ability to change your default assistant from Google to ChatGPT as well.