The Apple attachment that comes with their iOS software continues to build new businesses. Just a simple update of the software to provide a new service and boom…captive publishers. The user won’t switch since the ease is there.

“A spokesperson for Time said that Apple News has become “one of our most important partners and delivers 7-figures of revenue for TIME annually,” adding that the publication garnered 5 million unique visitors from Apple News last month.”

“And the impact for a mid-sized news site was immediate, putting the Beast on track to make between $3-4 million in revenue this year from Apple News alone — more than its own standalone subscription program, and without much additional cost.”