The Children’s Place is now selling its apparel directly to users of the global on-demand fashion app Shein. The collaboration offers product assortments and limited-time promotions aimed at families with children.
Currently, The Children’s Place storefront is available to U.S. Shein customers and will soon be made available globally in a phased roll-out. The partnership is somewhat of a departure from normal business practices for Shein, which mostly offers Shein-branded, affordable apparel and accessories from a global network of vendors.

Children’s Place has always been an early adopter of marketplaces and was one of the first retailers to use Amazon Seller Central as a 3rd party seller. Excitement around Shein has been relatively tame but landing Children’s Place as a seller could be a major catalyst.