ChartSearch traffic, still dominated by Google search, has remained relatively steady during the period, Brad Streicher, sales director at Chartbeat, said in a panel at the Online News Association’s annual conference in Atlanta last week. Google Discover — the Google product offering personalized content recommendations via Google’s mobile apps — is increasingly becoming a top referrer, up 13% across Chartbeat clients since January 2023.
Google Discover remains a somewhat fuzzy product, panelists noted. It’s entirely mobile. Users find it primarily in the Google app or if they open a new tab in the Google Chrome app, but “Google seems to be experimenting with where to put it,” Streicher said.

Beyond Discover and Google Search, the other fascinating numbers come from Facebook being down considerably and Reddit up considerably. Granted that Reddit is small in comparison but Facebook becoming less and less relevant as traffic remains engaged on-site, in-app via offerings like Reels.