American Apparel's new owner Gildan (Canada based) recently relaunched the American Apparel website. As part of the relaunch, the new owner is providing customers the option to make a choice for globally made vs. American made items for their "Made in USA" capsule. This is a departure from the American Apparel of old that boasted 100% of the product was made in the USA (typically Los Angeles). For the new "Made in USA" capsule, the difference in price ranges from 16-26% lower for the globally made versions. American Apparel notes that the quality is identical and both versions are sweatshop free.

This is the first time I've seen a blunt choice given to the consumer and I'd bet that most consumers will likely choose the global version. What say ye?