Just last week, I demo'd why I believe Amazon's Dash buttons are the closest version to one-click ordering in the physical world and provide for "thoughtless commerce." This week, Amazon announced the release of Dash buttons that are programmable:

You can code the button's logic in the cloud to configure button clicks to count or track items, call or alert someone, start or stop something, order services, or even provide feedback. For example, you can click the button to unlock or start a car, open your garage door, call a cab, call your spouse or a customer service representative, track the use of common household chores, medications or products, or remotely control your home appliances.

The button can be used as a remote control for Netflix, a switch for your Philips Hue light bulb, a check-in/check-out device for Airbnb guests, or a way to order your favorite pizza for delivery. You can integrate it with third-party APIs like Twitter, Facebook, Twilio, Slack or even your own company's applications. Connect it to things we haven’t even thought of yet. We can't wait to see what you will build with the AWS IoT Button!

AWS, Echo, IoT via Dash...all bets that further Amazon as a platform and not just a commerce company.

What are Dash buttons? Watch here.

Wondering what the first Amazon store is like? Watch here.