Recently visited Amazon Books in Seattle. Took a quick video of store and point of sale that is shown below. Overall impressions:
- Looks and feels like your typical bookstore
- Wood and outdoor theme is very different than that of Apple stores steel/glass modern feel
- All price discovery is completed via Amazon app, there are no price tags in the store
- Strong use of Amazon and Goodreads reviews throughout store to drive purchases
- Electronics own the most valuable piece of real estate in-store
- Believe the electronics showcase is a preview of what future stores will look like; small format stores with demos driving hardware sales to fuel content sales
- Surprised there was no use of beacons or tech to welcome me to store via app or provide recommendations on what to potentially purchase
- Surprised there was no use of mobile payments, you were forced to use cash register for checkout