Online Grocery Shopping Growth

Kantar Worldpanel recently released their online grocery findings. The report included a breakdown of current online grocery shopping by country. South Korea is considerably ahead with close to 17% and the United States is under 2% as a percentage of total grocery shopping. Worldwide figures are ~4.4% with a projected rise to 9% by 2025. I personally believe that while that seems like a rapid ascent in just 9 short years, it will likely exceed 9% much sooner. With investment from the likes of Amazon and Ocado paired with offerings such as Blue Apron...Grocery is already starting to feel the effects.