Although only 800 survey results, couldn't resist how important Amazon is to the online shopper journey:

Consumers were asked how often they search for products or check prices on Amazon when they shop online. Some 24 percent of online shoppers said “always,” and another 25 percent said “most of the time.” That means Amazon has managed to lure some 49 percent of online shoppers to consistently consider their site. (And still another 26 percent said they “sometimes” search Amazon.)